+44 20 8133 2893

Concept & Strategic Design Consulting

DESIGN MANAGEMENT: Playbook and guidelines for the food experience processing ■ ■ ■ STRATEGIC DESIGN: Research & Development for the Food Industry

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Sensory & Lifestyle Design

SENSORY DESIGN: Causing emotions through food sensations ■ ■ ■ LIFESTYLE DESIGN: Creating moods to induce the experience

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Business Design & Creativity Management

CONCEPT DESIGN: High-profitable innovative concepts for Retail Food Format

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Food Design Advisory

FOOD DESIGN: Interpreting eating evolution trends ■ ■ ■ Food must be designed as a chair ■ ■ ■ Chefs create recipes, Food Designers create replicable procedures

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5) Curator for exhibitions and Food Design related events – Event conceptualizer

• Consultant for exhibitions at museums and Fairs
Curator of exhibitions and international competitions on Food Design – Consultant for Fair organizations – Exhibitions Curator – International events supervisor.
• Wiki Food Design 2.0
• La Cucina Efficace –
– Macef 2011 Settembre – La Cucina Efficace e Coffee Design Store
– Macef 2008 – Wiki Food Design 2.0
– Tutto Food 2007 Inaugurazione e mostra Nemo Next Food
• Concept Editor of Picnic 2.0 – Format produced in cooperation with DDN (International Design Magazine)
– Milan Design Week 2010 – on Superstudio Roof Garden
– Macef 2010 – one of the most important Event at Fieramilano
– EIMA 2010 Bologna Fiere
– Motor Show 2010 Bologna Fiere
• Tutto Food 2007 inaugurazione
• Food Design Story Box
• Opere di Luce la Luce da Bere – New York and Superstudio Milan
• Cene Sensoriali (Mc Donald’s, Magna Pars, Blueteam Travel, Luxottica, British Airways, Iberia, Finnair, American Airlines)

Advice for exhibitions in museums and Fairs:

• Curator of exhibitions and international competitions on Food Design
• Consultant for Fair organizations
• Designed in Italy 1st edition October 2005 Padua
• Macef Milan 2007 Area Experience
• Tecnobar & Food Padua
• Tuttofood Milan
• Host Milan (Ecohotel with nemo, Ministry of Environment , Enel, fieramilano)

Exhibitions Curator:

• WIKI FOOD DESIGN 2.0 Macef 2008 Milan
• Food Design Story Box, Salone del Mobile (Press office Zona Tortona, Bookshop Triennale, Televisionet, via Manzoni) Milan
• Food Design Story Box Tuttofood Milan
• Designed in Italy, Padua
• DDN Fuorisalone Textare, Texture, Guxtare with Mauro Olivieri (Fuorisalone exhibition) Milan
• Tecnobar & Food Padua

International events supervisor:

• Italian team design consultant in World Ice Cream Cup 2006 Rimini 1st ranking.
• Italian team design consultant in World Pastry Cup Lyon 2007 3rd ranking, 1st prize Press
• Swiss team design consultant in World Pastry Cup Lyon 2007
• Individual World Pastry Cup Paris 2007 Caramelo Sciampagna
• Development product lines food Venice Café (City of Venice, Giugiaro Architecture, La Quinta)
• Drinking Light Water concept development for Kei Kagami in Milan
• Arte da Mangiare New York 2005
• Identità Golose Valrhona 2007 in Milan
• Milano Made in Design New York (Food Design with Arte da Mangiare)
• Grandesign 2005 Milan
• Grandesign 2006 Bologna
• Mostra Internazionale del Cinema di Venezia 2005 in Venice
• Precious and Delicious Competition JCK Las Vegas and Hong Kong for Assicor Promos and ADI Lombardia on 2008
• Nestlé Waters Conference Chicago April 2008
• My Sweet Happy Hour Milan Design Week 2009 (CioccolatItaliani, Costagroup, Food Design Studio, Mina Design, Asti DOCG)
• My Personal Party Kit (Regione Lombardia, Cestec, DDN, Zona7, Food Design Studio) in Pirelli Skyscraper 31° floor Milan 2009